What is the SweetSpot Field Guide?
A $250 written action plan built from your answers to SweetSpot's free self-assessment. It explains your two weakest areas in plain language, lists the evidence to pull and the fixes that usually waste money, and lays out three actions to run over 90 days, one at a time. A person reviews every guide before it ships.
How much does the Field Guide cost?
$250, paid once through Stripe. There is no subscription and nothing else to buy. If the guide doesn't give you at least one change worth making this quarter, email within 30 days for a full refund.
Why do I have to take the self-assessment first?
Because the guide is built from your answers. Checkout looks up your saved self-assessment by email. If it can't find one, it stops before payment and sends you to the free assessment, so use the same email for both.
What's inside the guide?
A snapshot of your primary and secondary signals and the answers behind them; a "do these first" page with three actions over 90 days; five practical fixes for your weakest answers, each at three levels (Field, System and Infrastructure); evidence to pull and false fixes to avoid; worksheets with a fixed baseline for days 30, 60 and 90; and a decision page for when the problem is bigger than the guide.
Is it the same guide for everyone?
The structure is the same; the content isn't. Your guide is built from your own situation's self-assessment, your two weakest areas and your five weakest answers. A sale-readiness owner and an owner-bottleneck owner get different evidence lists, fixes and examples.
How long does delivery take?
About a week. Every guide is reviewed by a person before it ships, which is why it isn't an instant download.
How much of my time will it take?
About 50 minutes a week for 90 days: two 25-minute blocks attached to meetings you already hold, with one action active at a time. One named person on your team keeps the worksheet; you review the result.
Is this a business valuation or a quality of earnings report?
No. The Field Guide is an internal action plan. It doesn't put a price on your business, and it isn't a financial review a buyer or lender will rely on; that is an accounting firm's job, usually once a sale is in motion. The guide is for finding and fixing what a buyer would find, before that point. It is not legal, tax or financial advice.
What's the difference between the Field Guide and the Inspection?
The Field Guide gives you tested answers to the pattern your self-assessment found, and you do the work. The $2,500 Business System Inspection checks your actual records and talks through your specific situation, then gives you a written call on what to fix first. Choose the Inspection when a wrong move would be expensive.
Who is the Field Guide for?
Owners of owner-led businesses, usually $1 million to $50 million in revenue and mostly in Texas: field service, construction trades, manufacturing, energy services and similar operations. The examples in the guide come from businesses like those.
What happens after the 90 days?
The guide ends with a decision, not more homework: keep the fix, change it, or move up to a bigger one. If the evidence shows the problem is bigger than a guide can handle, it says so and points you to the Inspection.
